Local Business Website Audit Checklist
A practical checklist to help you find the website gaps costing you calls, quote requests, and bookings.
The Checklist
Go through each section.
Check each item that your site currently has in place. Be honest — this is for you, not a client presentation.
First Impression
What a visitor sees in the first 5 seconds.
- Your homepage explains what you do in 5 seconds
- Your city or service area is clearly visible
- Your main CTA is visible without scrolling
- Your offer is written for the customer, not the business owner
Lead Capture
How easy it is for a visitor to become a lead.
- Your site has a quote form or booking link
- Phone, email, or contact path is easy to find
- Service pages lead to a clear next step
- Form submissions go somewhere real, not nowhere
Local SEO
Whether your site can be found by local searchers.
- Each main page has a unique title and meta description
- Your city and service area are used naturally in the content
- Your sitemap is live and submitted
- Google Search Console is verified
- Bing Webmaster Tools is verified
- Your Google, Bing, and Apple business profiles match your website info
Trust and Proof
Whether visitors have a reason to believe you.
- Your site shows real work, photos, or examples
- You have case studies or project examples
- You show testimonials if you have them
- Your business profiles and social links are consistent
- Your site does not use fake claims or filler copy
Mobile and Speed
How the site performs for the majority of visitors.
- The site works well on a phone
- Buttons are easy to tap on mobile
- Images are compressed and not oversized
- Pages load quickly
- Forms are easy to complete on mobile
Follow-Up System
What happens after someone submits a form or calls.
- You know where every lead goes after they submit
- You have email or CRM follow-up in place
- You respond to new inquiries quickly
- You have a simple process after someone contacts you
Scoring Guide
Where do you stand?
Count how many items you checked. Divide by 28 to get your percentage.
If you scored below 61%, the gaps are real and fixable. If you scored above 85%, the next moves are adding more proof, content, and automation.
Want us to review your website?
Arc Innovative can help you find the gaps, tighten your offer, and build a better path from visitor to lead.